Monday, October 3, 2011

YKWIT: Gluten, the new marketing strategy

Have you noticed all the gluten-free products? Right after whole grains marketing, the latest in marketing miracles attacks our new enemy: gluten.\

Yep, Celiac disease is now considered "common", effecting 1 in 133 people. Using old math, that's a whopping  .75%  Read closely - that is POINT 75% which, again using old math is LESS THAN 1%.

But the markup on gluten-free products is considerably more and they are crowding out other products we used to be able to find at the grocery store. 

So make sure you eat plenty of whole grain food that doesn't contain wheat, barley or rye.

Update: just learned that 1 in 8 Americans have worked for McDonald's at some point. That is 12.5% of the U.S. population. "McDonald's Employee Recovery Foods" should be coming soon to a grocer's near you.

Update #2: there are now gluten-free food pantries (!)

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